The future of business is social! Social media such as Facebook, Twitter or YouTube continue to advance, attracting billions of users every day. Social media has grown out of infancy stages and we have entered a fully-fledged social media age, in which more and more companies are using social media tools to drive their business. A recent study confirms that 9 out of every 10 businesses using social web technology see measurable business benefits from its use. Through co-creation or co-learning, the community in social businesses adds value to the enterprise. Additionally, they see improved efficiency due to an open information flow and ad-hoc information access. Hence, in the coming 10 years it is expected that most disruptive technologies will include social media and public cloud services.
In line with the adaption of social media and social business respectively, a new, social model of knowledge management is emerging that reflects the mindset of small and medium sized companies. The challenge is to place the massive amount of socially produced information into context, enable knowledge-generating interaction, and address the specific needs of SMEs such as flexibility, flat hierarchy, agile collaboration, and open innovation.
KnowHow is a Research Executive Agency funded project facing the challenges of knowledge management in social businesses. As the successor of the OrganiK project, KnowHow aims to demonstrate a novel Knowledge Management Platform as a Service (KM-PaaS) environment for social business applications and to prepare the ground for its commercialisation.
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